Customer Experience Matrix

FEBRUARY 26, 2009

But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. You must also consider how a system moves leads from one campaign to another.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MARCH 2, 2009

One final caveat on the scores: they're based on my best information about the vendors, but it's possible something has changed or I missed something in my research. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

LeadSloth

JANUARY 12, 2010

Megan Heuer , Research Director, SiriusDecisions. Kevin Joyce , CMO, Market2Lead. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100