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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. It’s important to note, however, that marketing automation shouldn’t replace human touch. And that’s just email.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Overall score (based on our test and analysis): 7.5/10 Customer support: Knowledge base, email support, live chat, FAQs, and phone support are all available. 10 Rating: 4.4 out of 5 from 26 reviews on G2 and 4.2

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages. The CMS is linked to Marketing Automation, so updates are synced across channels.