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Enhancement Round-Up Q1 2021

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Click to test our most recently released activations, available now: Sliding Puzzle , Jigsaw Puzzle , Swervy Bird , Rearrange Words , and our premium activation: Waypoints.

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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Multi-language might open a larger market, at least until competitors match it. Alsa has some other unusual features.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.