Intent, Reachforce and Sales Qualified Leads

The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

JULY 10, 2017

These four elements operate together in harmony to bring a balance to nature. There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Intent data. One of the key elements of a Marketing Qualified Account is understanding intent.

Account Based Marketing

Account Based Marketing ABM Reachforce Bombora

How ABM Masters Do Account-Based Marketing

Terminus

OCTOBER 30, 2017

Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies. Kristi Bjornaas , Marketing Manager at Reachforce. Inbound marketing relies on lead generation — driving as many leads as possible using gated content, events, and so on.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Sales Management

B2B Marketing Zone

The 4 Types of Data You Need to Identify Accounts for Your ABM Program

How ABM Masters Do Account-Based Marketing

Webinars

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