Ledger Bennett

DECEMBER 28, 2020

As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. Need stats? Is your pipeline full of ICP prospects? Is ACV going up?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

Vidyard

MAY 17, 2016

Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Here are just a few examples: Gating on-demand webinars before the video starts playing. Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t?

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

PathFactory

SEPTEMBER 27, 2018

Bad B2B content experience #1: Email nurture programs. Marketers carefully build long, thoughtful email nurture programs with the best of intentions: to warm up cool contacts in your database, one piece of content at a time. Learn more about TIBCO’s on-demand nurture strategy. Slow and steady. Week by week. Drip by drip.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40