Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts
Customer Experience Matrix
JANUARY 25, 2016
My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. There’s simply too much other information within the sales and marketing systems.
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