Martech

MAY 29, 2024

The new demand gen philosophy If you haven’t been close to the conversation, some great points are being made about the flawed strategies that have come to represent the majority of demand generation: The prevalence of lead gen as the main success metric of marketing efforts, feeding near-term dashboards instead of actual revenue outcomes.

Lead Ranking 128

Lead Ranking Demand Marketing Qualified Leads Lead Gen 128

markempa

JUNE 13, 2017

The rest of their pipeline will come from sales-ready leads from marketing. A well-crafted, researched, intentional lead generation strategy can’t come from sales. Get them involved in the planning process, work back from revenue and calculate lead/opportunity targets for both marketing and sales.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

PureB2B

JUNE 15, 2022

According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. However, like the legendary Top Gun duo, marketers are also feeling the need for speed when trying to generate enough leads from their content campaigns. Are Your Landing Pages Ready?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62