Remove Industry CMS Remove Lead Capture Remove Marketing Automation Remove SMB
article thumbnail

16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

One of the biggest business benefits of implementing an inbound marketing strategy and utilizing inbound marketing software is the ability to execute closed-loop marketing. A conversion path is a series of website-based events that facilitate lead capture. 19) Content Management System (CMS).