Inbound Marketing Microsite SME Storytelling 
Industrial Marketing Today
APRIL 23, 2012
However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis.
Hubspot
FEBRUARY 15, 2017
It was the 2016 winner of the "Marketing Campaign of the Year SME" category. Since then, a microsite has been dedicated to the partnership. There are various categories dedicated to different industries, as well as less conventional ones for “Rising Star” and “Brand Storytelling.”. 6) Communicator Awards. 14) Halo Awards.
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