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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Identifying and understanding customers in the digital sphere is getting much tougher. Joseph Zappa.

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7 effective strategies of demand generation

Excelsior Research

This is a long-term relationship between a brand’s marketing and sales team and prospective customers. Key tactics include inbound marketing, social media engagement, optimization and more. This helps to widen and broaden the currently existing market. Digital Marketing. GDPR Policy. Privacy Policy.

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7 Killer Demand Generation Strategies

Excelsior Research

This is a long-term relationship between a brand’s marketing and sales team and prospective customers. Key tactics include inbound marketing, social media engagement, optimization and more. Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects.