Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.