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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. We too are seeing new entrants jump into this market.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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