24 questions to ask account-based marketing vendors during a demo
Martech
JANUARY 21, 2022
For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. Decide whether or not you need to engage in a formal RFI/RFP process. Does the tool help us comply with relevant privacy regulations? Can the tool track visitor actions across all visits?
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