24 questions to ask account-based marketing vendors during a demo
Martech
JANUARY 21, 2022
For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos. Decide whether or not you need to engage in a formal RFI/RFP process. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons.
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