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Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

I figured a little comic relief was in order as we contemplated life in a world of 5,000+ marketing technology vendors. No vendor-sessions-masquerading-as-editorial-sessions. These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Those are the inspiring non-fiction stories that I’m addicted to. The “how” without the hype.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.