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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Ryan Scott , VP of digital operations and innovation at Keurig Green Mountain , will describe how they leverage a multi-vendor martech stack to deliver customer engagement from pre- to post-purchase, using contextual email and real-time engagement on Keurig Green Mountain’s website and beyond. The “how” without the hype.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

And my favorite: “The ROI of social media is that your business will still exist in five years.&#. Among the world’s 100 largest companies, two-thirds are using Twitter, 54% have a Facebook page, 50% manage at least one corporate YouTube channel and 33% have created company blogs. 50% of mobile Internet traffic in the U.K