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Marketing + Technology + Management – Hype = MarTech

chiefmartech

How you manage your organization, adapting process and structure to a world of software dynamics, impacts your marketing. The keynotes at MarTech Boston were selected to give you a real-world perspective on this “grand view,” which I believe will help shape the way you make martech effective in your own organization.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Vital statistics for B2B Marketers by EarnestAgency’s Channel (YouTube). While 28% of U.S. 69% of U.S.