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How to Nurture and Convert Leads with Email Automation

Mailmunch

Another study by HubSpot revealed consumers need anywhere from 3 to 8 touchpoints before they are ready to buy from a brand for the first time. . Triggers Word-Of-Mouth Marketing (WOM Marketing). Psychographic Segmentation. So getting the initial visit is only the beginning. That’s why lead nurturing is crucial. Source: Invesp.