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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Genius.com B2B Marketing for Faster Sales Blog. Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog.

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

The truth is, sales and marketing teams can’t function without each other. In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. The research we’ve shared makes it clear that if your sales and marketing teams aren’t exactly a dynamic duo, you’re not alone.