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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) Tags: psychographics b2b b2bmarketing marketing segmentation comm333 mba831. IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers.