Guerilla Marketing Loyalty Profiling Psychographics 
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.
Circle Studio
OCTOBER 12, 2017
Buyer persona – Research-based profiles or representations that help marketers see prospects and clients as real people and gain insight into the way they think, their goals, challenges, interests and how they make buying decisions. Learn More About Customer Experience. Often conducted using online-based surveys.
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