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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Because of that’s gathered, this technology can be a powerful tool for engaging prospects, although one could say it’s a fine line between capturing prospect behavior and privacy concerns. Here’s ReachForce. But again, this information is tied to a company visit; not a user visit. Plus you can research trigger events with Google.

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16 marketing automation platforms your organization should consider

Martech

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Primary use cases focus on: Demand generation campaigns and journeys. Users can set up automated workflows for data normalization.