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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”. billion in 2015 to $4.0 billion by 2020.

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