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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Unfortunately, these surveys take weeks (if not months) to design and distribute. The truth is, the options are as limitless as your creativity. What is brand awareness? It is the bedrock of your sales funnel.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. To convince your customers they will benefit from your product or service, what’s always your first step?

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.