Zoominfo

NOVEMBER 5, 2020

Data is at the core of every go-to-market motion. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company.

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Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

Data is at the core of every go-to-market motion. As shown below, Contact, Account, and Intent data sit at the foundational level of the technology and execution stack. Yet, all of these examples fall into the same SIC code, 7372 which is “Services-Prepackaged Software”…not so helpful for sales and marketing teams.

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Zoominfo Enterprise Management Work Management Marketing Management 130

Choozle

JANUARY 20, 2020

Plus, the B2B buying experiences have changed, a new study from Gartner found that despite the proliferation of digital access, 77 percent of B2B buyers still feel that making a purchase is time-consuming—and even painful. The decision stage can leverage vendor/product comparisons, case studies, and free trials.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 53