Gartner Intent Data Purchase Intent Touchpoints 
Adobe Experience Cloud Blog
JUNE 9, 2017
We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? How do I use intent data in practice?
FunnelEnvy
SEPTEMBER 18, 2023
In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.
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