How to Measure the ROI of Your Marketing Programs
Adobe Experience Cloud Blog
MARCH 14, 2013
When discussing a recent marketing program, would you rather say, “the event was great; 500 people stopped by the booth,” or “the event was great; 500 people stopped by the booth, and we expect to add an incremental $600,000 to pipeline over the next 12 months as a result ?”. Focuses on revenue impact of programs, not just top of the funnel.
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