article thumbnail

How to Create Your Small Business Marketing Plan

BenchmarkONE

In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Market Analysis. SWOT Analysis.

article thumbnail

How to Create Your Small Business Marketing Plan

BenchmarkONE

Here are the five crucial market research stages you need to know: . Market Analysis. SWOT Analysis. Segment your buyer personas in the same way you’ll segment your marketing efforts, creating robust profiles of your target customers at various stages of the funnel. Generate 200 inbound marketing leads each month.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. Start advertising on marketing platforms using the messages you’ve just created for various audience members. Some ad platforms have highly targeted audience settings for advertisers.