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4 Steps to Implement Your Healthcare Marketing Plan Using Inbound Marketing

SmartBug Media

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction.

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How to Create Your Small Business Marketing Plan

BenchmarkONE

While not all marketing plans are created equal, they share a similar structure that includes: . Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Here are the five crucial market research stages you need to know: . Market Analysis. SWOT Analysis. A list of goals.

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How to Conduct a Market Opportunity Analysis

Hubspot

After assessing the current market, you’ll be able to price your product effectively and know which promotion strategies will work best. Will direct sales or inbound marketing work best ? When you start to better understand the market, you may identify even more new opportunities to explore.

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How to Create Your Small Business Marketing Plan

BenchmarkONE

Here are the five crucial market research stages you need to know: . Market Analysis. SWOT Analysis. Get one piece of content published on a marketing site our audience reads a month. Generate 200 inbound marketing leads each month. Competitor Analysis. Trends Analysis. Customer Analysis.

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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

Target audience insights can be invaluable data for your marketing strategies. For starters, a better understanding of your competitor’s target markets helps you define your target personas, and create outbound and inbound marketing campaigns that cater to them specifically.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Do a SWOT analysis. Everybody does list-format blog posts this time of year. Develop or substantiate your brand.