Remove Buyer Personas Remove Funnel Advertising Remove Inbound Marketing Remove SWOT
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How to Create Your Small Business Marketing Plan

BenchmarkONE

In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. What Are the Benefits of a Marketing Plan?

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How to Create Your Small Business Marketing Plan

BenchmarkONE

Here are the five crucial market research stages you need to know: . Market Analysis. SWOT Analysis. Know your target audience inside and out before embarking on your marketing plan. Here’s an example of a buyer persona, and the kinds of information you can access on that persona using an NPS: .

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel.