Fulfillment, Opt-out and PointClear

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Because the company uses a marketing automation system, George and Jane are always looking for content to fulfill the nurture needs of people who inquire about their products. Case studies. Nurture material.

Thought Leadership

Thought Leadership PointClear Case Studies Budget Programs

Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

ViewPoint

JULY 17, 2012

One fascinating trend we uncovered recently is that average performing reps tend to gravitate more toward inbound, marketing generated leads—because they view them as easier to close (due to the customer being more than halfway through their purchase process, already scoped out their needs, etc.). This is not an anomaly.

Sales Qualified Leads

Sales Qualified Leads Work Management Lead Ranking Marketing Management

B2B Marketing Zone

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

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