article thumbnail

50 Lead Generation Strategies You Ought To Know

Valasys

The common misconception is that retargeting needs to be left with ecommerce companies but in reality, targeting and retargeting displays can be powerful lead generating sources for B2B companies. As the best AI systems excel at surfacing insights from large datasets, lead generation and lead qualification become a big use case.

article thumbnail

How to Use Hyper-Personalization as a B2B Growth Hack

Outbrain

Around 84% of consumers demand that brands communicate to them on a personal level, while marketers are starting to tap into personalization’s full potential for fulfilling customer needs and driving sales. Wherever your leads may be in the sales funnel, sending hyper-personalized email marketing content will help you with lead qualification.