SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel
QuanticMind
SEPTEMBER 28, 2016
When asked to predict the future of digital marketing, panelists suggested a continued decline in brand loyalty, particularly for consumer brands, as well as more adoption of voice-activated search, additional mobile adoption and features and possible encroachment from virtual reality and augmented reality.
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