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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike. Newsletter problems? 2010 All rights reserved.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. SEM gets you on the front page for any keywords you bid on, but only in the paid search results.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals.