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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. In many cases, these leads will have been sourced or qualified by an external agency.

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. Events are one of the only remaining sources of first-party data.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

The median salary for a social media marketer in the Minneapolis area is $63,179, just a shade below the national average of $64,000. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). by Social Media Today.

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Best Practices for Technology Marketing

KEO Marketing

Marketing automation can have a profound impact on your company’s performance. One study concluded marketing automation lead to a 14.5% reduction in marketing overhead. Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His blog also includes a beautifully written personal account of the night the Berlin Wall fell.

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