what-is-complete-crm Forrester Lead Nurturing Lead Scoring MQL 
SnapApp
MAY 29, 2018
No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Every time a sales rep interacts with an unqualified lead, you’re losing money.
SnapApp
DECEMBER 14, 2016
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? Stand out by doing what others aren’t or won’t. Marketing automation.
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