Remove First-Mover Advantage Remove Paid Content Remove Paper Remove SWOT
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The subtle art of strategic planning in B2B marketing

Exo B2B

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Example of SWOT: (Note. See picture below.

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Competitive Advantage in a Commoditized Industry

Moz

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? It's enough to make any search expert feel like it's impossible to win. The state of our industry. SEO is dead.” Far from it.