Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM.

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Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

[link] & [link to post] – Posted using Chat Catcher [link] SemBarista (SEM Barista) Twitter Comment RT @PageRankSEO “Crushing the Myth of B2B Social Media&# /by @jaybaer [link to post] #b2b #socialmedia #conversion – Posted using Chat Catcher [link] SemBarista (SEM Barista) Twitter Comment RT @PageRankSEO “Crushing the (..)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

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