B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
Stroking the customers ego just like Facebook and other social media sites do. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. To keep things going they almost have to have someone actively promoting or offering expertise through forums, twitter, and stuff like that.
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