Event Online Lead Generation Open Rate Telemarketing 
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. The data has to flow back and forth and not dirty up the pipeline with raw leads. Among other stuff.
Webbiquity
JANUARY 17, 2011
Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% Marketing budgets continue to shift more from offline to online tactics. Conversely, telemarketing and direct mail saw the biggest declines in spending. Paid Search Gaining Respect, But Not Enough by MediaPost Online Media Daily.
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