How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]
Marketing Insider Group
JANUARY 26, 2021
If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.
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