B2B Lead Generation Blog: Closing the loop to improve lead generation performance
markempa
JUNE 7, 2005
A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20.
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