B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences
markempa
MARCH 6, 2006
Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team. After doing numerous lead qualification programs , we have found 5% to 15% of trade show inquiries are truly sales ready leads. " I agree. " I agree.
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