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Pulling the thread on Threads: Meta’s new social network four months in

illumin

Where Threads can go from here Up until recently, Threads was relegated to mobile use, but the network has recently changed that. In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple.

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Meta advertising: what you need to know

illumin

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.