What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If In parts of the marketing department, such as Email Marketing, PDCA is often an integral part of how the team plans for customer outcomes, instead of just outputs. As a result, the team can’t improve from one campaign to the next.
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