How the most successful B2B startups came up with their original idea
Lenny's Newsletter
AUGUST 8, 2023
Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% When I first started this research, I was expecting this path to be the way that all great startups found their ideas. ideating and building in a silo versus quickly talking to potential users to validate your idea).
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