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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

MAY 6, 2024

Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.

Enterprise Management

Enterprise Management Peer-to-peer Marketing Management P2P

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

JUNE 26, 2014

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Deliver Consistent, Positive Customer Experiences. —5 5 Simple Steps… .

CMO

CMO Work Management P2P Peer-to-peer

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

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