IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge
Kapost
DECEMBER 14, 2016
Many marketers have looked to IT project management systems to optimize the content process (just as sales has found in Salesforce, engineering in Jira, HR in Workday, etc.), The help desk model is built on the IT help desk or support desk function where tickets or requests are submitted and then a support rep fulfills those requests.
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