Tue.Sep 19, 2017

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.

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article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

Our company, GreenRope, combines CRM, marketing automation, customer service, and a lot more into one platform. The problem we faced was that our users were saying “I don’t get it”, and “I don’t like it”, and not telling us why. As frustrating as it was, in retrospect, it makes sense why.