Distribution Microsite SME Storytelling 
Industrial Marketing Today
APRIL 23, 2012
However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. Watch “It’s a Tight, Tight World!”
Hubspot
FEBRUARY 15, 2017
It was the 2016 winner of the "Marketing Campaign of the Year SME" category. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. 6) Communicator Awards. 8) Creative Disruptors Awards.
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